MissoulaRecruiter Since 2001
the smart solution for Missoula jobs

Director of Content Marketing

Company: LumenAd
Location: Missoula
Posted on: February 24, 2021

Job Description:

Today, we're looking for an experienced Director of Content Marketing to lead the company's content marketing strategy and execution. You'll support the overall vision, mission, and growth strategies for the company, and will be responsible for managing our branded content creation to drive measured engagement and action across all of LumenAd's channels. Through smart and timely content creation and distribution, you'll drive web traffic and brand awareness. You're a natural at creating "shareable" content, distributing content on the appropriate platforms and measuring the results of marketing activity. You will develop original campaigns with innovative, high-quality creative content in a collaborative, fun and fast-paced environment. Reporting to LumenAd's VP Marketing, this is a fantastic opportunity to own a highly visible and valuable piece of LumenAd marketing.Responsibilities* Set the content marketing strategy, ensuring that LumenAd's narratives are in support of messaging strategies, product decisions, and business benefits* Develop a high-quality output of educational, engaging, and creative content that delivers on content strategy, drives lead generation, and positions LumenAd as a thought leader among research and product management communities * Create and oversee content that spans many formats, including reports, blog posts, case studies, articles, podcasts, emails, bylines, and formats to be determined, and multiple properties, including LumenAd's website, resources page, and social networking channels * Partner with account teams on client stories, executive leadership on bylines, research teams on platform insights, product marketing on content needs that support buyer journeys. Our Director of Demand Generation will be your closest "customer" internally.* Measure and track content, and report quarterly to leadership team on content performance * Manage organic content promotion and employee advocacy on social media platforms including Facebook, Twitter, and LinkedIn * Create and oversee an editorial calendar * Enhance LumenAd's brand voice and editorial point of view* And other duties as needed to evolve this positionQualifications* Born collaborator with empathy and the ability to work across functional departments, the ad tech community, press, and customers.* Strong project management, organization, and creative business writing skills * Understand how to build a content program, not just write content* Alignment with LumenAd's core values:* Be inclusive* Challenge yourself, and others* Be radically transparent* Iterate to success. fast.* Have an impact.Skills And Requirements* Bachelor's degree in Marketing or related field.* 5+ years of content marketing experience; you can share several examples of content campaign success from your recent past.* Experience with online community building.* Data-driven and highly analytical.* Proficiency with Google Analytics.* Proficiency with social media analytics.* Time management skills.* Excellent interpersonal skills.* Excellent written and verbal communication.Success Over the Next 3 Years* Leads and MQLs generated through LumenAd's content continues to grow year-over-year * Establish a consistent measurement mechanism, focused on both engagement - such as website traffic, readership, social media, and SEO metrics, as well as content performance - such as downloads, leads, and MQLs. * Formulate content workflow processes that is repeatable for each format and property, so that content is consistency delivering on the marketing goals to drive leads, shorten the sales cycle, educate prospective buyers, and improve sales enablement * Find ways to use marketing, website, email, or customer data in content campaigns or personalization opportunitiesAbout LumenAdLumenAd is an enterprise advertising management solution that measures the return on ad spend of every investment across the digital ecosystem. Built within a proven framework for unifying programmatic, direct, search and social data, LumenAd centralizes every ad buy into one intuitive hub. Marketers can architect campaigns, connect to any data source, monitor performance in real-time and quickly craft insightful reports.Powered by JazzHR7kbJosbrWp

Keywords: LumenAd, Missoula , Director of Content Marketing, Executive , Missoula, Montana

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Chief Executive Officer (CEO) at Community Medical Center
Description: LifePoint Health- Health Support CenterJob Summary:The CEO provides leadership and direction for the overall operation of the hospital. Plans, directs and coordinates the development of short and long (more...)
Company: Health Support Center
Location: Missoula
Posted on: 03/1/2021

General Manager- The Wren, Missoula MT
Description: Is YES your favorite word Are you full of enthusiasm and immensely determined to create an authentic and exceptional WOW moment at every threshold If so, join us Own the Values. Make it Fun. Get (more...)
Company: Corus Entertainment
Location: Missoula
Posted on: 03/1/2021

Infantryman - Management Training (11B)
Description: The Infantry is the backbone of the Army. These Soldiers fill the literal boots on the ground who are responsible for taking or holding ground during any combat operation. You'll attack, repel, and capture (more...)
Company: Army National Guard
Location: Missoula
Posted on: 03/1/2021

Director of Nursing
Description: Missoula, MT, USA Full TimeEmail Me Similar Jobs Email Me This Job Live in beautiful Missoula, Montana and work for a great company dedicated to quality resident care We have fantastic opportunity (more...)
Company: The Village Health & Rehabilitation
Location: Missoula
Posted on: 03/1/2021

General Manager
Description: Here at Arby's, we're committed to serving up good food in the safest way possible and continue to hire team members to help support our communities through drive-thru, takeout and delivery.-- Apply (more...)
Company: Arby's, Inc.
Location: Missoula
Posted on: 02/26/2021

Chief Executive Officer (CEO) at Community Medical Center
Description: Job Description - Chief Executive Officer CEO at Community Medical Center 7410-4318 Job Description Chief Executive Officer CEO at Community Medical Center - 7410-4318 LifePoint Health Field Officers (more...)
Company: CTI Education Group
Location: Missoula
Posted on: 02/25/2021

Providence Director Clinical Risk Management and Patient Safety, MSA
Description: New logo and name br same great career opportunities Over the next 12 months, Providence Health Services and our diverse family of organizations are gradually uniting under one common brand: Just (more...)
Company: Providence Health & Services
Location: Missoula
Posted on: 02/27/2021

Assistant Manager/Bar Manager
Description: 1889 - Steak, Seafood, Spirits, a locally owned steakhouse located in downtown Missoula MT , is looking for an Assistant Manager/Bar
Company: 1889 Steak Seafood Spirits
Location: Missoula
Posted on: 03/2/2021

Assistant Salon Manager
Description: Job Description Got shears and a winning attitude Have a yearning to earn and a desire to
Company: Great Clips
Location: Missoula
Posted on: 02/26/2021

ICU/PCU Director - ICU/CCU
Description: Missoula MT - Ft Missoul br Missoula, MT, USA br Description This is an--full time-- 0.8 - 1.0--Status , day shift ICU/PCU Director position in the ICU/CCU department.--This
Company: Community Medical Center
Location: Missoula
Posted on: 02/24/2021

Log In or Create An Account

Get the latest Montana jobs by following @recnetMT on Twitter!

Missoula RSS job feeds