Director of Content Marketing
Company: LumenAd
Location: Missoula
Posted on: February 24, 2021
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Job Description:
Today, we're looking for an experienced Director of Content
Marketing to lead the company's content marketing strategy and
execution. You'll support the overall vision, mission, and growth
strategies for the company, and will be responsible for managing
our branded content creation to drive measured engagement and
action across all of LumenAd's channels. Through smart and timely
content creation and distribution, you'll drive web traffic and
brand awareness. You're a natural at creating "shareable" content,
distributing content on the appropriate platforms and measuring the
results of marketing activity. You will develop original campaigns
with innovative, high-quality creative content in a collaborative,
fun and fast-paced environment. Reporting to LumenAd's VP
Marketing, this is a fantastic opportunity to own a highly visible
and valuable piece of LumenAd marketing.Responsibilities* Set the
content marketing strategy, ensuring that LumenAd's narratives are
in support of messaging strategies, product decisions, and business
benefits* Develop a high-quality output of educational, engaging,
and creative content that delivers on content strategy, drives lead
generation, and positions LumenAd as a thought leader among
research and product management communities * Create and oversee
content that spans many formats, including reports, blog posts,
case studies, articles, podcasts, emails, bylines, and formats to
be determined, and multiple properties, including LumenAd's
website, resources page, and social networking channels * Partner
with account teams on client stories, executive leadership on
bylines, research teams on platform insights, product marketing on
content needs that support buyer journeys. Our Director of Demand
Generation will be your closest "customer" internally.* Measure and
track content, and report quarterly to leadership team on content
performance * Manage organic content promotion and employee
advocacy on social media platforms including Facebook, Twitter, and
LinkedIn * Create and oversee an editorial calendar * Enhance
LumenAd's brand voice and editorial point of view* And other duties
as needed to evolve this positionQualifications* Born collaborator
with empathy and the ability to work across functional departments,
the ad tech community, press, and customers.* Strong project
management, organization, and creative business writing skills *
Understand how to build a content program, not just write content*
Alignment with LumenAd's core values:* Be inclusive* Challenge
yourself, and others* Be radically transparent* Iterate to success.
fast.* Have an impact.Skills And Requirements* Bachelor's degree in
Marketing or related field.* 5+ years of content marketing
experience; you can share several examples of content campaign
success from your recent past.* Experience with online community
building.* Data-driven and highly analytical.* Proficiency with
Google Analytics.* Proficiency with social media analytics.* Time
management skills.* Excellent interpersonal skills.* Excellent
written and verbal communication.Success Over the Next 3 Years*
Leads and MQLs generated through LumenAd's content continues to
grow year-over-year * Establish a consistent measurement mechanism,
focused on both engagement - such as website traffic, readership,
social media, and SEO metrics, as well as content performance -
such as downloads, leads, and MQLs. * Formulate content workflow
processes that is repeatable for each format and property, so that
content is consistency delivering on the marketing goals to drive
leads, shorten the sales cycle, educate prospective buyers, and
improve sales enablement * Find ways to use marketing, website,
email, or customer data in content campaigns or personalization
opportunitiesAbout LumenAdLumenAd is an enterprise advertising
management solution that measures the return on ad spend of every
investment across the digital ecosystem. Built within a proven
framework for unifying programmatic, direct, search and social
data, LumenAd centralizes every ad buy into one intuitive hub.
Marketers can architect campaigns, connect to any data source,
monitor performance in real-time and quickly craft insightful
reports.Powered by JazzHR7kbJosbrWp
Keywords: LumenAd, Missoula , Director of Content Marketing, Executive , Missoula, Montana
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