Senior Growth Marketing Manager

Location: Missoula
Posted on: June 23, 2025

Job Description:

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences. Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction. What You Will Do We’re looking for a Senior Growth Marketing Manager to join our Growth Marketing team as a senior individual contributor and user acquisition (UA) lead. This person will play a key role in leading acquisition strategy for specific onX verticals, while also supporting execution across others. You’ll drive channel strategy, manage performance campaigns across mobile and web, and roll up your sleeves to execute, optimize, and report on high-impact UA programs. This role is ideal for someone who is strategic yet hands-on, thrives in a dynamic environment, and is passionate about both data and creative excellence in performance marketing. As an onX Public Relations (PR) Manager, your essential job duties and responsibilities will look like: Lead UA Strategy & Execution: Own and execute user acquisition strategy across the assigned vertical, while flexibly supporting channel execution across other teams and business lines. This role requires deep fluency in mobile UA. Manage Multi-Channel UA Programs: Drive performance marketing efforts across mobile and web, including Apple Search Ads, Google App Campaigns, Meta, TikTok, DSPs, CTV, and paid search/social. You’ll work cross-channel but with a primary emphasis on mobile app acquisition, applying deep knowledge of mobile measurement and platform-specific best practices. Budget Management & Optimization: Optimize large-scale UA budgets across channels and platforms to maximize CPA, efficiency, and LTV:CAC outcomes. Data-Driven Decision-Making: Build and maintain campaign dashboards, reports, and insights using Excel, Looker Studio, Tableau, and other tools. Advanced Measurement & Attribution: Apply a deep understanding of measurement methodologies, MMPs, SKAdNetwork (SKAN), and incrementality to improve optimization and attribution. You should be well-versed in SKAdNetwork (SKAN 3.0 and 4.0), including crowd anonymity, postback windows, and conversion value strategies. A strong grasp of App Tracking Transparency (ATT) and how it impacts mobile attribution is essential — including what data is available vs. lost and how to adapt UA measurement in a privacy-first landscape. Collaborate Cross-Functionally: Partner closely with Creative, Finance, Product Marketing, Vertical Marketing, and Engineering teams to align UA efforts with broader business and product strategies. Creative Strategy & Testing: Work with creative teams to guide paid social and performance video strategy. Run structured A/B tests to iterate on messaging, targeting, and creative performance. Experimentation & Innovation: Explore emerging channels and tactics, and champion a testing mindset that prioritizes scalable growth and continuous learning. What You’ll Bring A minimum of five (5) years of experience in user acquisition, performance marketing, or growth marketing Expertise in both mobile app acquisition (e.g., SKAN, MMPs, install and post-install tracking) and web digital campaigns (e.g., paid search, paid social, retargeting) Strong analytical mindset with ability to translate data into action Proven success managing multi-million dollar budgets across multiple channels and platforms. Hands-on experience with SKAdNetwork, Conversion APIs, and web2app campaigns Deep understanding of LTV:CAC modeling, cohort analysis, and predictive LTV forecasting. Excellent communication and project management skills, with a bias toward action and accountability Comfortable working in a fast-paced, highly cross-functional environment Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp. A shared passion for and ability to demonstrate onX’s Company Values Permanent US work authorization is a condition of employment with onX. Added Bonuses Though not required, we would be thrilled to consider candidates with any of the following: Experience in the outdoor, mapping, or subscription app space. Previous experience managing UA across multiple verticals or business units Experience working both at an agency and in-house, with a strong understanding of how UA strategies differ across environments and how to scale programs effectively in each. Where You Can Work onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”. Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option. Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members. Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; the Bay Area of California, and Vermont. How You’ll Be Compensated onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $106,000 to $125,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance. What We’re Offering You Competitive salaries, annual bonuses, equity, and opportunities for growth Comprehensive health benefits including a no-monthly-cost medical plan Parental leave plan of 5 or 13 weeks fully paid 401k matching at 100% for the first 3% you save and 50% from 3-5% Company-wide outdoor adventures and amazing outdoor industry perks Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays Performance Essentials In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. Position open until filled. At onX, we believe that diversity makes us better. Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us! As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel, without the use of AI-based summarization. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.

Keywords: , Missoula , Senior Growth Marketing Manager, PR / Public Relations , Missoula, Montana