Senior Vertical Marketing Manager - New Business

Location: Missoula
Posted on: June 23, 2025

Job Description:

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences. Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction. What You Will Do onX is seeking a Senior Vertical Marketing Manager with a passion for serving outdoor professionals and a track record of driving growth. In this role, you will lead marketing efforts for a new business line, shaping strategy and execution to expand our reach and engagement. As part of this new team, you will play a key role in delivering the best planning and in-field mapping experience for your target audiences. This is a unique opportunity to be part of a fast-growing, dynamic company focused on making a lasting impact in outdoor activities. The role reports to the GM of New Business and requires cross-functional collaboration to drive meaningful results. As an onX Public Relations (PR) Manager, your essential job duties and responsibilities will look like: Develop and execute go-to-market (GTM) growth strategies for the new business verticals. Conduct market research and customer discovery to uncover pain points, decision-making behavior, and unmet needs, translating this into differentiated solution messaging. Plan,execute, and test multi-channel marketing campaigns (email, social media, webinars, content marketing, paid ads) to generate qualified leads and direct sales. Work with user acquisition and sales teams to drive pipeline growth and improve conversion rates. Develop and manage ABM (Account-Based Marketing) campaigns targeting high-value accounts. Create industry-specific marketing collateral (web experience, case studies, testimonials, blogs, videos). Collaborate with the other vertical product marketing teams to ensure alignment. Provide sales teams with industry-focused sales decks, battle cards, and pitch materials. Gather customer feedback and insights to refine messaging and product offerings. Define KPIs and metrics to measure campaign effectiveness (MQLs, SQLs, ROI). Optimize campaigns based on data-driven insights. Report on pipeline impact and marketing attribution for determined verticals. What You’ll Bring Six (6) or more years of B2B software marketing experience, with a proven track record of scaling brands and driving measurable results. Bachelor’s degree or equivalent experience. Proven ability to validate marketing channels and campaigns using structured testing and performance data for delivery of lead flow and targeted efficiency metrics. Experience with growth marketing, SEO, and paid media strategies. A results-oriented, entrepreneurial mindset and a passion for driving growth and innovation. A deep understanding of software marketing, including lead management, acquisition, lifecycle marketing, and brand strategy. Strong influencing and team-building skills, with experience working in high-performing teams. A collaborative approach, with the ability to work across multiple departments and influence stakeholders at all levels. A shared passion for and ability to demonstrate onX’s Company Values Permanent US work authorization is a condition of employment with onX. Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp. Added Bonuses Though not required, we would be thrilled to consider candidates with any of the following: Experience working in both startup and growth-stage environments Having a strong personal passion for ‘jobs to be done’ while outdoors is a plus. Where You Can Work onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”. Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option. Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members. Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; the Bay Area of California, and Vermont. How You’ll Be Compensated onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $105,000 to $123,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance. What We’re Offering You Competitive salaries, annual bonuses, equity, and opportunities for growth Comprehensive health benefits including a no-monthly-cost medical plan Parental leave plan of 5 or 13 weeks fully paid 401k matching at 100% for the first 3% you save and 50% from 3-5% Company-wide outdoor adventures and amazing outdoor industry perks Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays Performance Essentials In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. Position open until filled. At onX, we believe that diversity makes us better. Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us! As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel, without the use of AI-based summarization. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.

Keywords: , Missoula , Senior Vertical Marketing Manager - New Business, PR / Public Relations , Missoula, Montana